Work / Specialty food retail

20% more orders after moving an unsupported shop to Shopify.

An ageing WooCommerce shop and a separate classes website, replaced by one modern, secure store.

LiveEcommerce Analytics & growth Cloud & security Data & BI

+20%increase in orders

2.5→4.2%of Google visitors buying, within two months

2.3×email list growth

372old links redirected, so rankings carried over

The starting point

Specialty food retail

The shop ran on WooCommerce with around 47 plugins, two themes and a page builder, on a WordPress install that was out of support and couldn't be safely updated. Cookery classes and gift vouchers were sold on a separate website, and reporting stopped at page views.

What we did

Moved 234 products into Shopify and brought the classes, private sessions and gift vouchers into the same store, with every class date bookable on its own.
Mapped 372 old addresses to their new pages so search rankings and existing links carried over.
Restored ingredients and allergen information on 72 products, and added nutrition and sulphite details from supplier spec sheets.
Set up Consent Mode v2 tied to the store's cookie banner, and tracked the whole journey to purchase: 11 GA4 ecommerce events through Google Tag Manager.
Connected GA4 and Search Console to an AI assistant for monthly reporting, so each month's decisions start from real sales data.
Launched a welcome email with a first-order offer and reusable newsletter templates.
Put both domains behind Cloudflare with SSL and HTTPS enforced, then archived the old site in full so its hosting could be cancelled.

ShopifyLiquidGoogle Tag ManagerGA4Consent Mode v2Search ConsoleCloudflareClaude + MCP

Results

What changed

20% increase in orders.
Day-to-day operations 50% more efficient, with one store to run instead of two websites.
The share of Google visitors who buy rose from 2.5% to 4.2% within two months of launch.
The email list grew from 106 to 249 subscribers.
Faster site updates and lower infrastructure costs.

More work