Work / Managed IT & cyber security
A focused lead-generation site instead of 50 pages nobody reads.
We advised a smaller, sharper site and built it on WordPress with no page-builder licence and automated QA.
50+→18pages, focused on enquiries
6design concepts in the first round
126automated page checks: 18 pages × 7 screen sizes
0page-builder licences to pay for
The starting point
Managed IT & cyber security
The business had a static holding page and an old licence store. The original brief asked for 50+ pages, a blog, a knowledge base and a chatbot.
What we did
- Recommended a focused site built to generate enquiries: services, sectors, case studies and a clear route to book a call.
- Six design concepts to choose from, generated as working pages rather than static mock-ups.
- A custom WordPress block theme with no page builder and no licence fees.
- Content kept in data files and built into native WordPress blocks, loaded by a one-time importer that removes itself.
- A scripted staging-then-live deployment, and automated browser checks of every page at seven screen sizes.
- Consent-gated analytics, XML and human-readable sitemaps, Open Graph tags, and links to online booking and the client support portal.
WordPressBlock themePHPNodePythonHeadless Chrome QA
Results
What changed
- Live on the client's own domain, owned outright with no page-builder licence.
More work
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Read the case study →Specialty food retailLive
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+20%increase in orders
2.5→4.2%of Google visitors buying, within two months
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Read the case study →Let's talk
Have something similar in mind?
A short, no-obligation call to find your quick wins, then a clear, costed plan to deliver them in weeks.